Northern China Gym’s Ultra-Bold Challenge: Lose 50 kg in 3 Months — Win a Porsche
A gym in northern-China’s Binzhou city (in the Shandong Province) has launched a wildly ambitious weight-loss challenge: participants who manage to shed 50 kg (≈110 lbs) in just three months will be rewarded with a luxury car — a Porsche Panamera.
The Offer
The gym is charging entrants a registration fee of 10,000 yuan (about US $1,400) which covers meals and shared accommodation within a closed training environment.
The Porsche on offer is reportedly a used 2020 model owned by the gym’s owner — not a brand-new car.
The campaign opened online around October 23, 2025, with a cap of 30 participants; at time of reporting, 7–8 had already enrolled.
Reaction & Concerns
The promotion has gone viral on social media, drawing both fascination and serious criticism. Fitness/health experts warn that attempting to lose 50 kg in three months is extremely unsafe for most people. They point out:
What the Gym Says
The gym claims the aim is to motivate people to live healthier lifestyles and push their limits. They say professional trainers and nutritionists will oversee the programme and monitor participant progress.
However, specifics on the training regimen, dietary plan, medical supervision, and criteria for verifying weight loss remain vague.
"India Creates History: Triumphs Over South Africa to Win Maiden ICC Women’s World Cup 2025"
Why It Matters
This story touches on several wider issues:
The rising popularity of dramatic “fitness challenges” with big rewards and intense goals.
The tension between motivational marketing and responsible health-guidance.
The risks involved when people chase rapid transformation rather than sustainable lifestyle changes.
It raises an ethical question: is it responsible to offer such extreme target for mass participation when medical professionals caution against it?
