Pak Suzuki Motor Company Reportedly Discontinues Production of Popular Model in Pakistan
In a significant shift for Pakistan’s automotive industry, Pak Suzuki Motor Company (PSMC) is reported to have halted production of one of its most popular models. Industry reports indicate that the base-variant of the Suzuki Every VX—which had served both commercial and family-use segments—has quietly been removed from production and sales lists.
What’s Happening
According to motor-industry updates, PSMC has removed the Every VX variant from its official website listings, leaving only the higher-spec Every VXR version available.
Dealers in major cities confirmed the development, stating that the VX variant is no longer being manufactured or supplied.
While PSMC has not issued a formal public statement on this discontinuation, the change appears part of a broader realignment of the company’s local model-strategy.Why This Matters
The Every model had become a staple for small-business owners, families and fleet users alike. Its disappearance could impact those looking for affordable utility vehicles in Pakistan.
From a strategic standpoint, this may indicate PSMC shifting focus toward stronger-selling variants or preparing for a refreshed model lineup. Analysts suggest that declining demand for older variants or higher costs of compliance could be contributory factors.For buyers and fleet operators, this may mean fewer options, possible price shifts, and pending supply challenges of the discontinued variant.
Google to Open Office in Pakistan, Confirms Finance Minister Aurangzeb — Marks Major Step Toward Digital Transformation
What’s Next
It remains to be seen whether PSMC will replace the Every VX with a direct successor, or re-focus resources entirely towards the Every VXR or other models.
Customers interested in the Every model should contact authorised dealers promptly to clarify availability, stock and variant options.Potential buyers of the discontinued variant should keep an eye on resale value, parts availability and service support, as these can be impacted when a model is taken off production.
